There’s an adage in the business world: “advertising is what you pay for; publicity is what you pray for.” Publicity’s considered more valuable because PR is almost 90 percent more effective than advertising.
Public relations also play an important role in the consumer decision-making process, whether the choice is to buy a product or donate to a nonprofit. All told, a well-written article by a credible reporter is between 10 and 100 times more valuable than an advertisement.
These are just some of the many strategies you can use to get your story recognized and published by the media. Use our full PR guide below in conjunction with these tactics and build a forceful, public relations machine.