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‘Twas The Night Before Giving Tuesday


By Ellie Burke

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Reading Time: 3 minutes

There’s a holiday story writ by Clement Clark Moore,
That’s told ‘round the fireplace, with pomp and vigor,
The same feelings of anticipation listeners feel in the air,
We share here at Classy, as Giving Tuesday draws near.

Image of a fireplace

To channel our excitement, and spread our good spirit,
We wrote you a poem, and we hope that you’ll hear it!
So gather ‘round, please, with your mugs full of cheer,
And settle on down for the tale of the year.

The Night Before Giving Tuesday

‘Twas the night before Giving Tuesday, when all through the sector,
Not a nonprofit was stirring, not even the perfectors.
The donation pages were up, but simple and spare,
In hopes that donors upon donors soon would be there.

The development team was nestled all snug in their beds,
While visions of unrestricted funding danced in their heads.
And Mary from Marketing, and I the ED,
Had just gone to our homes for a nice cup of tea.

Image of a bed

When out of my smartphone there arose a small ping,
I sprang from my chair to see an unsightly thing.
The head of the board had just tried to make a gift,
But the donation page crashed, and boy, was he MIFFED.

The moon on the breast of the new-fallen snow
Reflected fear that I felt from my head to my toes.
When, what to my wondering eyes should appear,
But an email full of Giving Tuesday cheer.

“Do you need help?” the nice email asked me,
I knew in a moment—it was Classy!
More rapid than eagles, their resources they came,
And they whistled and shouted and called them by name:

“Now campaign planner! Now blogs!
Now, free email templates!
On guides! On, webinars!
On, Giving Tuesday checklist!

Create a free campaign!
As simple as can be!
Now dash away! Dash away!
Fundraise with glee!”

In minutes I threw up my logo and brand,
And strong CTAs for when visitors land,
For $10, $20, $50, and more,
Donors knew exactly what their donations would be for!

And then, in the morning, the donations poured in!
And when our board members saw, it really floored them.
I walked into the office to thunderous applause,
They thanked me and praised me like I was Santa Claus,

Image of wrapped gifts

We thanked every donor on our activity wall,
We were just so relieved they had answered our call.
A bundle of cash all meant for our cause,
We were so touched, that it made us take pause.

The platform—it twinkled! It put our brand first!
For the best campaign software, it ended our search.
We wrote in to chat, to give Classy our love,
They responded right back with an “of course” and a hug.

We were so impressed by the platform, and the design,
But the partnership, most of all, was truly divine.
Then I had a thought, quick and profound,
We could have this success, all year round!

Image of two coffee mugs

One time donations, monthly giving, and more.
Event registration, crowdfunding galore.
Peer-to-peer campaigns, for our fundraising cohorts.
All mobile-responsive, and with detailed reports.

Having reached our goal, I headed home for the evening,
I returned to my chair thinking, “Now, I can rest easy,”
When I heard a ping from my phone—I jumped up with fright,
But it was just another donation to top off our night.

From the marketing gurus who are cheering you on,
For this giving day, year-end, and beyond,
And with a big, fat cheer from the entire Classy team,
“Happy Giving Tuesday to all, now go fund your dream!”


Giving Tuesday Resource Center

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