A Smarter Way to Fundraise: Explore Classy’s Fundraising Intelligence Suite

Unlock Moments of Year-End Generosity

Explore our free resource hub for actionable ways to bring your giving season strategy, storytelling, and experiences into the new era of fundraising.

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Giving Tuesday 2023 Results

Amount Raised $49,405,464
Donations 340,868
Average One-Time Gift Size $175

Create New Experiences

Establish and elevate new on-ramps to giving, scale your reach, and foster genuine supporter connections with our resources, including:

  • Timelines, checklists, templates, and best practices
  • Examples of successful year-end giving campaigns
  • Proven donation trends and predictive insights

Explore the Site Now

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Your Partner for Year-End Fundraising

Thousands of nonprofits launch their giving season campaigns on Classy every year. Our comprehensive fundraising platform provides the tools you need to move the needle with the scalability to maintain steady, predictable performance.

What’s so Special about the Year-End Season?

12x

the donors acquired

on Giving Tuesday compared to an average day of the year

25%

of donation volume

on Classy takes place between Giving Tuesday and December 31

2x

conversion rates

on average on Giving Tuesday and New Year’s Eve compared to any other day

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