Quora is an online platform that aims to be an epicenter for sharing and growing the world’s knowledge. Users can post and answer questions – which may not seem like much – but the platform’s commitment to authenticity and community really makes a valuable resource for information. You could have your physics question answered by an elite rocket scientist or you can read up on ordinary people’s profound life experiences that will leave you inspired and feeling like you’ve just attended the best life coaching session ever.
The company is still relatively small, with just over 100 employees, but has made a huge impression on the Internet. Quora supports millions of Q&As, hundreds of millions of views per month and over a half a million topics to explore. With that, let’s discover how nonprofit organizations can make the most of Quora.
(Note: I’ve embedded abridged versions of answers here for brevity and browsability. Just click on the question to see all the answers or on the “Answers” link to see a user’s full response.)
A user’s suggestion for how nonprofits might use Quora …
Classy’s Top Reasons to Use Quora …
1. For Learning
Ask a question and you may have it answered by a very well respected and successful professional or you browse other people’s questions for expert advice. One of Quora’s goals is to bring people from around the world together to answer questions, which means that various perspectives are represented in the answers to questions.
2. For Educating Supporters
There is some amazing content on Quora that explains particular geopolitical situations, life in other countries or communities or even explains complex science in laymen’s terms. This is a great opportunity to provide supporters with some firsthand stories about a region in which you work, the knowledge of experts in your cause-sector and for sourcing volunteer experiences.
3. For Becoming a Thought Leader
Your organization can use Quora to become a thought leader within a particular cause sector – or even as a representative of the nonprofit sector as a whole. Charity:Water has done an amazing job at this. They have over 11,000 followers on their charity:water “topic” page and questions range from how to become a successful fundraiser for the organizations (awesome!) to how charity:water measures success.
Scott Harrison, the organization’s founder, personally answers many of the questions, humanizing the organization’s brand and demonstrating their commitment to supporters and people interested in what they do. The community and the organization also utilize this page as a blog roll on tons of topics that are great for charity:water to be associated with – for example, startup social responsibility and new water purification technologies.
4. For Customer Development
Want to find out something about your audience or need information about how to better engage supporters? You might do a little research on Quora first. I came across this great question in the “Charity and Charities” category: “Why don’t you give to charity?” Quora is all about honesty and authenticity, so people were very straightforward and revealing in their answers. The big takeaway was that people did not trust organizations to use donations as advertised. What does that mean for your organization? Transparency about where donors’ money goes and the impact the money has on your cause is paramount to establishing trust with potential supporters.
5. For Uncovering Funding Opportunities
Everyone loves discovering how to get more funding! There were quite a few topics about opportunities (and I’m sure you can find tons more in any of the entrepreneur, venture capitalist, startup or social investment sections) to raise money in pretty unconventional ways.
6. For Inspiration
You can literally find anything on Quora. Are you feeling a little lost, down or burnt out? Read up on life advice, get inspired by others’ life experiences and ideas or just read about some of the good things in our world.