This article is written by Tara Todras-Whitehill, a visual storytelling consultant. In your fundraising and marketing communications, visuals are crucial in helping to cement an… keep reading
Among the buzzwords of nonprofit marketing, two that get used nearly ad nauseum are branding and marketing. They’re often used interchangeably, but they should be… keep reading
When Farm Aid, an organization that works to support and strengthen family farmers, realized that their existing fundraising platform lacked the tools to grow their… keep reading
Boost recurring donations with these storytelling takeaways from nonprofits who are nailing their campaign narratives.
Use these seven tips to make sure the most important donor-facing elements of your brand, such as your website, emails, and fundraising campaigns, are optimized for a user-friendly mobile experience.
Your organization’s brand is reflected in your visual identity, but it is also much more than that. Learn how to perform a brand refresh that maintains your mission.
Learn how a brand book can help align your nonprofit, both internally and externally, to ensure that your message, mission, and vision consistently promotes a positive brand identity across marketing channels.
Your brand is what people think about when they think of your nonprofit. It impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.
While your different goals stand apart, they’re also united by a common desired outcome—you want users to take action and support your organization. Find out how you can encourage this kind of user behavior.
The four principles of design thinking—gather inspiration, generate ideas, make ideas tangible, share your story—can be adapted to a new mindset of community design to promote equity within your organization and the community you serve.
