Design & Branding

Your organization’s brand is reflected in your visual identity, but it is also much more than that. Learn how to perform a brand refresh that maintains your mission.

Learn how a brand book can help align your nonprofit, both internally and externally, to ensure that your message, mission, and vision consistently promotes a positive brand identity across marketing channels.

Your brand is what people think about when they think of your nonprofit. It impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.

While your different goals stand apart, they’re also united by a common desired outcome—you want users to take action and support your organization. Find out how you can encourage this kind of user behavior.

The four principles of design thinking—gather inspiration, generate ideas, make ideas tangible, share your story—can be adapted to a new mindset of community design to promote equity within your organization and the community you serve.

An infographic is one of the most efficient ways to portray information and data—but it takes skill to create a compelling and well-designed nonprofit infographic. If you don’t have the budget for an in-house graphic designer, then follow these steps to create an infographic outline to provide a third-party designer.

As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company… keep reading

Dig into different design thinking mindsets and discover how they can increase the impact of your work in the nonprofit sector.

Nonprofits can focus on conversions too. Here’s how to plan your website’s content and UX to be lean, measurable, and effective.

We’ve gathered 23 beautiful delightful Instagram posts from awesome nonprofit organizations. Inspiration from some of the best nonprofits on Instagram.