INFOGRAPHIC: The Anatomy of a Successful Peer-to-Peer Fundraising Campaign

2 min
forest protectors fundraising campaign open on a laptop

According to the co-leaders at Plenty Consulting, Jeff Shuck and Jennifer Mulholland, our world is now driven by a peer-to-peer mindset. We rely on our networked environments to engage, learn, and lead. Why should fundraising be any different?

The power of peer-to-peer fundraising is that your network opens you up to their networks and audiences, driving your fundraising revenue to new heights.

However, you have to create a campaign that attracts supporters and makes it easy for them to engage their networks. To help you capitalize on the power of peer-to-peer, we put together an infographic that showcases how to create a successful campaign.

While you can certainly include everything outlined below, feel free to pick and choose the features that best suit your campaign’s goal. Use these tips and strategies to create a peer-to-peer fundraising campaign on Classy that attracts supporters, engages new audiences of donors, and brings in money for your mission.

Check it out:


Part of what makes Classy a robust fundraising platform is the flexibility you have when creating a campaign. Use these tools, tips, and strategies to showcase your mission in the ways you want.

If you’re craving more peer-to-peer fundraising advice, make sure to check out our guide below. Learn how to create a campaign that attracts supporters, helps them tap into their networks, and drives overall success.


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