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Operation Broken Silence’s Donate Button Strategy Contributes to 478% Revenue Increase in 5 Years
The Mission
To build a global movement to empower the Sudanese people through innovative programs
The Challenge
Engaging with donors in a more seamless and visually appealing way
The Result
549%
increase in total supporters in just five years
1,128%
jump in total number of recurring donors since joining Classy
865%
rise in total monthly giving revenue since joining Classy
Eager to solve their fundraising frustrations, Operation Broken Silence (OBS) made the switch to Classy in 2015 looking for a more seamless and visually appealing way to engage donors.
One of their major implementations was linking their website main donate button to a Classy donation page. The team then decided to experiment with a unique feature—a drop-down menu on the donate button offering six ways to give.
The drop-down menu includes one-time donations and recurring gifts as the primary calls to action, which connect donors to custom Classy donation forms with suggested giving amounts, digital wallet payment options, and a powerful video. The drop-down also offers cryptocurrency, stocks, Venmo, and mail-in checks as alternative giving options. The average gift for one-time donations topped $219.
Since joining Classy in 2015, OBS has seen a 478% increase in total revenue, 1,128% increase in number of recurring donors, and 865% increase in total monthly giving.
