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Operation Broken Silence’s Donate Button Strategy Contributes to 478% Revenue Increase in 5 Years

young woman doing laundry outdoors

The Mission

To build a global movement to empower the Sudanese people through innovative programs

The Challenge

Engaging with donors in a more seamless and visually appealing way

The Result


increase in total supporters in just five years


jump in total number of recurring donors since joining Classy


rise in total monthly giving revenue since joining Classy

Eager to solve their fundraising frustrations, Operation Broken Silence (OBS) made the switch to Classy in 2015 looking for a more seamless and visually appealing way to engage donors.

One of their major implementations was linking their website main donate button to a Classy donation page. The team then decided to experiment with a unique feature—a drop-down menu on the donate button offering six ways to give.

The drop-down menu includes one-time donations and recurring gifts as the primary calls to action, which connect donors to custom Classy donation forms with suggested giving amounts, digital wallet payment options, and a powerful video. The drop-down also offers cryptocurrency, stocks, Venmo, and mail-in checks as alternative giving options. The average gift for one-time donations topped $219.

Since joining Classy in 2015, OBS has seen a 478% increase in total revenue, 1,128% increase in number of recurring donors, and 865% increase in total monthly giving.

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