A Smarter Way to Fundraise: Explore Classy’s Fundraising Intelligence Suite

World Changers Church International Receives Over 14,000 Donations in the First Two Months on Classy

Mission

To bring together the energies, talents, and abilities of people anointed for service to operate in excellence and professionalism in a Christ-centered environment

Challenge

Switch to a new, reliable fundraising platform without interruption or confusion for supporters in the midst of giving season

Solution

Classy’s fundraising platform allowed World Changers to offer a dependable giving experience that led to higher conversion, more fundraising revenue, and greater mission impact

Switching to a new fundraising platform during the busiest time of year could have been a disaster. With Classy, the transition was painless. We got up and running and have had no challenges since.

– Vernon Harrison, Chief Executive Officer

Results after two months on Classy:

Over 14,000

donations

72% conversion

rate on homepage donation form (over 4x industry standard)

12% increase

in average one-time donation size

A Trustworthy Fundraising Platform that Integrates with Salesforce

After a series of issues with their former fundraising tool, World Changers Church International set out to find a new solution that worked with its CRM, Salesforce. Classy’s seamless integration with this platform, support of multiple payment methods, and consistent innovation drove World Changers to make the move. 

With year-end giving season approaching, the team needed to change platforms and avoid downtime during a critical time of year. Classy’s implementation team helped World Changers quickly onboard and trained internal staff.

Supporters noticed the change in platforms and shared feedback that the entire giving process was much easier than before.

A Mobile-First Giving Experience for Donors Around the World

Being an international church, various currencies need to be taken into consideration for constituents. Now on Classy, World Changers is able to offer PayPal, along with a variety of other payment options like ACH and digital wallets like Apple Pay and Google Pay that are preferred by their international donors. With almost ¾ of World Changers’ traffic coming from mobile, these easy checkout options lead to less abandonment overall. 

All payments are processed securely and safely, with an average of 25% reduction in fraud thanks to Stripe Radar’s industry-leading fraud protection.

Diversified payment options on mobile

To streamline the giving experience without donors ever having to leave the page or open a new tab, World Changers added a pop-up donation form as their homepage donation form.

We want to reach the most people and make the most impact, and for that, we need a stable platform and the best tools in place to ultimately change the world. We were so grateful to the Classy team. We’ve already heard amazing feedback from supporters about how easy it is to give.

Vernon Harrison

Chief Executive Officer

It’s so easy for supporters to give that World Changers has seen over 4x the industry standard conversion rate on this donation form and an increase of 12% in the average one-time donation size in the past two months on Classy.

World Changers embedded donation form
Pop-up donation form on World Changer’s homepage

World Changers also added in Classy’s donor-covered fees feature that allows donors to pay the processing fees of their transactions. In two months, World Changers is seeing more and more supporters choosing to cover these fees, which means every dollar goes further in helping them impact more lives around the globe. 

Connecting with Communities Across the World

World Changers’ reach is impressive, attracting around 2,500 in-person and 150,000 online constituents during Sunday services alone. Their impact goes beyond the walls of their Atlanta-based church and benefits communities all around the world, from local food banks and homeless shelters to education with scholarship opportunities. 

In order to do more, World Changers needs to raise more, and they can do that with Classy in their corner. 

With our previous platform, we experienced problems and limitations. Classy really stepped in and saved the day for us. We can’t wait to see how Classy can step in as we launch more mission-driven initiatives.

Vernon Harrison

Chief Executive Officer

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World Changers Church International

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