INFOGRAPHIC: New Data Reveals the Power of Recurring Donations

4 min
illustration of donation being accepting

This post is part of a series covering the topic of donor insights. Here, we review the lifetime value of recurring givers and the positive financial impact they can have on the health of your organization. To continue learning about how to leverage donor data to raise more money, we recommend what to read next at the close of the post below.


“Recurring donors have the highest lifetime financial return, 42 percent above fundraisers and 440 percent above one-time donors.”

It’s important to consider how a recurring giving program can fit into your overall fundraising strategy as a lever for both short and long-term gains. We packed this infographic full of recurring giving statistics to help show just how much it can boost your revenue and elevate your entire organization.


When implemented properly, recurring donations can be an invaluable tool that accounts for the long-term sustainability of your organization’s revenue. If you want some pointers on how to start or strengthen your recurring giving program, download our Guide to Recurring Giving.

Download A Nonprofit’s Guide to Recurring Giving

If you’re looking for even more data-driven insights around fundraising, make sure to download and explore The State of Modern Philanthropy report below. Aside from recurring giving, it covers mobile and desktop trends, the effectiveness of different campaign types, lifetime financial returns, and Giving Tuesday specifics.

Check out the next post in our donor insights series, 5 Metrics Every Development Director Should Know.

Editor’s Note: As of May 7, 2019, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior is out now, too! Get your free copy below. 

Read Next: The State of Modern Philanthropy 2019


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