“Recurring donors have the highest lifetime financial return, 42 percent above fundraisers and 440 percent above one-time donors.”
It’s important to consider how a recurring giving program can fit into your overall fundraising strategy as a lever for both short and long-term gains. We packed this infographic full of recurring giving statistics to help show just how much it can boost your revenue and elevate your entire organization.
When implemented properly, recurring donations can be an invaluable tool that accounts for the long-term sustainability of your organization’s revenue. If you want some pointers on how to start or strengthen your recurring giving program, download our Guide to Recurring Giving.
If you’re looking for even more data-driven insights around fundraising, make sure to download and explore The State of Modern Philanthropy report below. Aside from recurring giving, it covers mobile and desktop trends, the effectiveness of different campaign types, lifetime financial returns, and Giving Tuesday specifics.