Your Giving Tuesday Resource Library

Planning and Strategy Resources
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    Create a Free Giving Tuesday Fundraising Campaign

    Blog

    Giving Tuesday is coming up soon, but you still have plenty of time to get involved. Get started by creating a free campaign on Classy in under 30 minutes.

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    The Guide to Giving Tuesday

    Guide

    In this guide, you’ll get everything you need to plan, execute, and capitalize on the excitement of Giving Tuesday.

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    The Ultimate Giving Tuesday Planning Checklist

    Checklist

    Use this checklist to stay on track as you work to create a campaign that crushes your goals.

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Campaign Page Design Resources
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    The Giving Tuesday Campaign Example You Need to See

    Blog

    Follow along as we design the perfect crowdfunding campaign for Giving Tuesday.

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    How to Design a Compelling Giving Tuesday Campaign on Classy

    Checklist

    Use this worksheet to organize your story and imagery for your campaign.

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    Giving Tuesday Campaign Assets

    Asset Kit

    Download this asset kit to experiment with files as you build your page.

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Year End Resources
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    How to Easily Unite Your Giving Tuesday and Year-End Campaigns

    Blog

    The low-lift tactic The Salvation Army used to increase year-end fundraising revenue.

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    16 Email Templates for Giving Tuesday Through Year-End

    Guide

    16 email templates that you can easily leverage to quickly create an efficient year-end email strategy.

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    The Year End Fundraising Checklist

    Checklist

    Kick-start your year-end giving campaign with this digestible checklist full of actionable tips from Classy’s experts.

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Campaign Marketing Resources
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    28 Giving Tuesday Social Media Templates

    Guide

    28 social media templates for Facebook and Twitter to help you build or refine your Giving Tuesday social media plan.

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    Downloadable Giving Tuesday Postcard

    Asset Kit

    Make sure your supporters know the date for Giving Tuesday 2019 by mailing them a “save the date” postcard.

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    The Guide to Nurturing Giving Tuesday Donors with Welcome Emails

    Guide

    Best practices on how to craft targeted communication strategies for three types of new donors.

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    INFOGRAPHIC: Giving Tuesday 2019 Sets New Records

    Blog

    Check out our Giving Tuesday 2019 infographic for exciting giving statistics, like total donations, average gift size, the top campaigns on Classy, and so much more.

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    New Analysis Proves Why You Need Giving Tuesday Branding and More

    Blog

    Find out how to leverage the Giving Tuesday brand to increase donation volume, donor retention, and engagement.

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    How to Leverage Giving Tuesday to Boost Your Fundraising Campaigns

    Blog

    The true opportunity of participating in Giving Tuesday and strategies to push your larger initiatives.

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Relax and Take a Break
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    ‘Twas The Night Before Giving Tuesday

    Blog

    To channel our excitement, and spread our good spirit, we wrote you a poem, and we hope that you’ll hear it!

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    23 GIFs That Embody the Year-End Fundraising Craze

    Blog

    These perfectly capture the high stakes, chaos, and cheer that only comes once a year for hardworking fundraisers.

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    QUIZ: Who Are You at Your Nonprofit’s Holiday Party?

    Blog

    As the eggnog starts flowing, your true party self is bound to come out.

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