Hot Off the Press: The State of Modern Philanthropy 2019 [REPORT]

By Ellie Burke
Reading Time: 2 minutes

The latest edition of Classy’s annual report—The State of Modern Philanthropy 2019—is here, and it’s chock-full of exclusive fundraising trends and findings. Like the fact that return fundraisers typically raise over twice as much as one-time fundraisers. Which begs the question—do you have a peer-to-peer fundraiser retention strategy? While many nonprofits already focus on donor retention, our findings indicate how important it is to have a peer-to-peer fundraiser retention strategy as well.

This year, our report focuses on return donor behavior in an effort to better understand what happens after someone makes an initial one-time donation to an organization. With new insights around peer-to-peer fundraiser retention, the value of recurring donors, and opportunities for better donor engagement—we’re eager to share these findings that have the power to inform your fundraising strategy and help you to better nurture and retain supporters.

Download now for return donor behavior insights like:

  • Return donor demographics and referral sources
  • How campaign type impacts retention rates
  • The most common follow-up actions that a one-time donor takes
  • The typical amount of time it takes for donors to come back

Here’s a sneak peek at what’s inside—


The State of Modern Philanthropy 2019

Each section also includes thought starters to help you apply the findings to your own work. As a bonus, we’ve included the Classy fundraising benchmarks worksheet again so you can see how your own results stack up against our platform data.

Ready to check it out?

The State of Modern Philanthropy is Back

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