In The State of Modern Philanthropy: Deconstructing the Online Donor Journey, our team examined how the amount of time someone spends a Classy campaign page… keep reading
Classy’s in-house care and customer success management teams put together this list of Giving Tuesday dos and don’ts to help you create a successful Giving Tuesday campaign this year.
Why Participate in Giving Tuesday? Last year, nonprofits from more than 150 countries participated to raise an impressive $511 million online and an estimated $1.97… keep reading
Your nonprofit can prepare for future crisis marketing by using the lessons learned over the past four months. Read on for eight marketing lessons and examples of what to do and not to do.
Creating a narrative that immediately hooks readers, engages them enough to keep reading, and compels them to take action (such as making a donation, reading… keep reading
As a nonprofit leader, it’s crucial you get the support and skills needed to motivate your team during challenging times, but also take care of your own mental wellbeing. Read on for more.
“When is Giving Tuesday?” is a question that no nonprofit professional wants to hear. Make sure your supporter base knows the date for Giving Tuesday 2020 by mailing them a “save the date” postcard.
To help your team reimagine your in-person events, we asked five of our key team members to share their advice and lessons learned on transitioning an in-person event to a virtual experience that attracted over 10,000 attendees in just two and a half months.
Classy offers five different fundraising campaign types, and choosing the right one is vital to your fundraising success. Learn about your different options and get real-world examples of each campaign type in action.
Learn how to engage your donors and attract new supporters all year long by leveraging cause awareness days. Use these tips to create a strategy and then mark your calendar for the days that are relevant to your mission.