Marketing

Newspaper
Marketing

Newsjacking: What It Is and How to Do It

Newsjacking is the act of leveraging breaking news to draw eyes to your organization and cause. With the right strategy, your organization can use your own blog and social media channels to become a source your community looks to for timely information and commentary.


millennial-giving
Marketing

How to Access the Tremendous Potential of Millennial Giving

Millennials are the largest generation currently alive and are considered the most tech savvy, globalized generation in history. As Baby Boomers retire, we’ll see millennials move into leadership roles and dictate the future of fundraising.


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