Marketing

nonprofit-press-coverage
Marketing

4 Ways to Get Press Coverage for Your Nonprofit

Securing press coverage is often viewed as a difficult exercise, but if you properly plan out a strategy your nonprofit’s story can be the next great piece of breaking news.


orchestrate-social-media
Marketing

How to Orchestrate a Social Media Takeover from Scratch

About 30 percent of Earth’s population uses social media, and it’s a powerful tool for your nonprofit to raise brand awareness, promote events, and engage your community. Learn how to host a social media takeover and leverage the public to take your efforts to new heights.


create-awesome-nonprofit-video
Marketing

6 Expert Tips to Create an Awesome Nonprofit Video

Filming a great nonprofit video is difficult, which is why we sat down with Classy’s media and video producer Brad Hilton for some expert tips. He explains how to optimize your next nonprofit video from pre production through post production.


Newspaper
Marketing

Newsjacking: What It Is and How to Do It

Newsjacking is the act of leveraging breaking news to draw eyes to your organization and cause. With the right strategy, your organization can use your own blog and social media channels to become a source your community looks to for timely information and commentary.


millennial-giving
Marketing

How to Access the Tremendous Potential of Millennial Giving

Millennials are the largest generation currently alive and are considered the most tech savvy, globalized generation in history. As Baby Boomers retire, we’ll see millennials move into leadership roles and dictate the future of fundraising.


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