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Marketing

Design & Branding

5 Smart Brand Strategies for Nonprofits

Your brand is what people think about when they think of your nonprofit. It impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.

Fundraising

13 Free Email Templates to Retain Donors

The donor retention email templates in this guide include sample text along with tips on cadence, timing, and who should receive each email. From messages of thanks, proper introductions, and notes “just because,” the included templates and tips will help you create a donor engagement strategy that strikes the right balance with your supporters.

Nonprofit guides
Fundraising

36 Free Nonprofit Resources to Bookmark

Check out our most popular guides of all time for fundraisers, marketers, and leaders. Bookmark this page so you can refer back to these resources whenever you need.

January calendar
Fundraising

Why January Is the Most Important Time for Donor Retention

It’s tempting to celebrate a job well done after year-end fundraising comes to a close, but how you follow up with, and hold onto, new donors will play a big part in determining your success in the coming year. January is the time to connect with your donors, strengthen old relationships, and nurture new ones.

Fundraising

How to Engage Different Generations of Donors

Understand what makes each different generation of donor unique, and then start thinking about how you can creatively engage them. In this post, you’ll learn all about Gen Z, Millennials, Gen X, Baby Boomers, and Matures.

Giving Tuesday campaign screen
Fundraising

Giving Tuesday Was a Hit—Now What?

Giving Tuesday might be over, but you don’t want all of the excitement and momentum to die out as you move into your year-end fundraising efforts. In this post, we go over how you can sustain donor engagement in the days following your Giving Tuesday campaign.

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