LizChung-headshot
Elizabeth Chung
6 min
#GivingTuesday holiday

#GivingTuesday Ideas: 15 Resources to Plan Your Best Campaign Yet

As the global giving day that kicks off the holiday season, #GivingTuesday—the charitable counterpart to Black Friday and Cyber Monday—calls for special attention this year. In 2015, the social sector raised $116.7 million online, a record total that proves the movement is only gaining momentum.

To help you make the most of this global day of giving, we’ve assembled 15 resources chock-full of #GivingTuesday ideas and strategies to help you plan your best campaign yet.

6 Creative #GivingTuesday Ideas to Inspire Your Campaign

Thousands of organizations participate in #GivingTuesday, which means you need to come prepared with a unique campaign or approach. Check out these six creative fundraising ideas to help you stand out from the crowd.

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The Guide to #GivingTuesday: For All Nonprofits, Big and Small

In this guide, you’ll get all of the fundraising ideas and strategies you need to plan and execute a successful campaign that captures lasting support.

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How to Land a Sponsorship for Your #GivingTuesday Campaign 

One of the most effective #GivingTuesday ideas to date is to find a matching partner. In this post, you’ll learn how to identify and approach corporations to maximize your fundraising results this year.

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 6 Features to Look for in a Fundraising Platform by December

Are you prepared to capture online donations this holiday season? Whether you’re considering an online platform for the first time, or looking to switch to a better fit, here are the key features that will catapult your #GivingTuesday campaign—as well as every other initiative—to success.

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How to Plan Your Best #GivingTuesday Ever

In order to capitalize on the seasonal excitement, the most successful organizations plan their campaign months ahead of time. Here are three #GivingTuesday ideas to help you nail down a strategy six months out.

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Infographic: #GivingTuesday 2015—Biggest Year Yet!

In 2015, Classy’s nonprofit partners raised five times as much as they did in 2014. Use the most exciting stats and trends from #GivingTuesday 2015, including mobile conversion rates and the times donations spiked, to inform your approach this year.

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3 Steps to Plan Your #GivingTuesday Campaign

Top nonprofits know that there’s so much more to fundraising than simply asking for donations. Before you send email appeals and blast your social networks, follow these steps to iron out your campaign and communication details.

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Webinar: Insider Tips for #GivingTuesday

The best way to learn is to learn from the best. Get your hands on strategic #GivingTuesday ideas and campaign advice from one of the #GivingTuesday founders, fundraising all-star MAZON: A Jewish Response to Hunger, and the Classy team.

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Kick Off Year-End Giving With Your #GivingTuesday Campaign

While the global giving day warrants your attention, it can also work in harmony with your other holiday fundraising efforts. Use these tips to optimize your campaign and create the momentum you need to finish the year strong.

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6 Steps to Maximize #GivingTuesday Results Through Peer-to-Peer

Instead of relying on just direct donations this year, raise exponentially more money by asking supporters to create fundraising pages on your behalf. These steps will guide you through planning a stellar #GivingTuesday peer-to-peer fundraising campaign.

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How to Leverage #GivingTuesday to Boost Your Fundraising Campaigns

Stretch the impact of your #GivingTuesday ideas all the way to December 31. Here are a few ways you can leverage the excitement around the day to fuel your larger holiday fundraising efforts.

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5 Social Media Tips for Your #GivingTuesday Campaign

In 2015, the hashtag #GivingTuesday garnered 114 billion impressions on Twitter alone. Social media is a key driver of traffic and donations to your campaign. Follow these tips to boost your online presence and compel people to donate to your cause.

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7-Day Marketing Plan for Your #GivingTuesday Campaign

The week leading up to the big day is the most important time to get the word out. Here, we break down a strategic marketing plan to build hype and mobilize supporters in those final seven days.

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#GivingTuesday Was a Hit—Now What?

#GivingTuesday might be over, but that doesn’t mean you need to let the excitement around your organization fizzle out. Use these tips to wrap up your campaign and keep supporters engaged until your next one.

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How to Capitalize on the #GivingTuesday Buzz, After #GivingTuesday

These #GivingTuesday ideas focus on your follow-up, so you can engage and retain all of those new donors after the event.

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With these #GivingTuesday resources under your belt, you can gear up for your most impressive turnout yet and hit the ground running for the rest of the holiday season.

To make sure you’re set up for absolute success, we’re excited to announce that we’ll be waiving our Classy transaction fees on #GivingTuesday, November 29, 2016, for EVERY organization and EVERY campaign on the platform! Nonprofits who are not yet part of the Classy community can sign up and design a stellar campaign that cuts through the noise—for free. We also provide all of the tools you need to get your campaign off the ground, so get your resources and make this your best #GivingTuesday yet.

Resources


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