Allison Gauss

If you feel like your nonprofit has been just “getting by,” it’s time to take a closer look at what’s holding you back. Once you identify your biggest roadblock, you can make a plan to overcome it.

Companies are no longer content to do well. Today, many businesses also make it their mission to do good. Corporate social responsibility (CSR) refers to… keep reading

Use this infographic to learn step by step how content, tone, and personalization can create the ultimate donor thank you. Whether you reach out via phone, email, snail mail—your donors will appreciate a personalized message of gratitude.

Remember the SMART acronym from elementary school? Classy explains how to set fundraising goals with the SMART system specifically tailored for nonprofits. Learn how to create specific, measurable, ambitious, attainable, relevant, and timely goals for your nonprofit.

The social impact sector is flooded by a deluge of attention on Giving Tuesday, but like any downpour, it eventually ends. How your organization fares after… keep reading

There is no fundraising without marketing. Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week… keep reading

As its hashtag suggests, Giving Tuesday gets much of its attention and activity on social media. Last year, there were a total of 2,399,092 social… keep reading

Recent reports show that nearly a third of annual giving comes in the final month of the year. This holiday season, get a running start on those… keep reading

December might seem far off, but the holiday season will be upon us before you know it. This year, Giving Tuesday (a global day of… keep reading

The fundamental difference between working for a social impact organization and working at a for-profit business can lead to a lot of misconceptions and misunderstandings… keep reading