Latest Posts by Allison Gauss

Design & Branding

5 Smart Brand Strategies for Nonprofits

Your brand is what people think about when they think of your nonprofit. It impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.

Person reading a book and drinking coffee
Business, Technology, & Operations

7 Books Nonprofit Professionals Must Read

Even seasoned fundraisers and nonprofit professionals need to learn new skills and hear new perspectives. We asked around the Classy office to see what books people were reading on fundraising, nonprofit management, and social enterprise and we received some great suggestions.

January calendar
Fundraising

Why January Is the Most Important Time for Donor Retention

It’s tempting to celebrate a job well done after year-end fundraising comes to a close, but how you follow up with, and hold onto, new donors will play a big part in determining your success in the coming year. January is the time to connect with your donors, strengthen old relationships, and nurture new ones.

Fundraising

What Makes a Good Thank You?

Show your donors that their help matters, and that you truly appreciate it, by writing a thank you letter that engages and inspires. Learn the components of a quality note that keeps donors supporting you into the future.

Image of line graph depicting income
Fundraising

How to Overcome a Nonprofit Growth Plateau

If you feel like your nonprofit has been just “getting by,” it’s time to take a closer look at what’s holding you back. Once you identify your biggest roadblock, you can make a plan to overcome it.

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