Allison Gauss

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day… keep reading

Remember the SMART acronym from elementary school? Classy explains how to set fundraising goals with the SMART system specifically tailored for nonprofits. Learn how to create specific, measurable, ambitious, attainable, relevant, and timely goals for your nonprofit.

Your brand is what people think about when they think of your nonprofit. It impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to influence and shape the way your organization is perceived.

Even seasoned fundraisers and nonprofit professionals need to learn new skills and hear new perspectives. We asked around the Classy office to see what books people were reading on fundraising, nonprofit management, and social enterprise and we received some great suggestions.

It’s tempting to celebrate a job well done after year-end fundraising comes to a close, but how you follow up with, and hold onto, new donors will play a big part in determining your success in the coming year. January is the time to connect with your donors, strengthen old relationships, and nurture new ones.

Show your donors that their help matters, and that you truly appreciate it, by writing a thank you letter that engages and inspires. Learn the components of a quality note that keeps donors supporting you into the future.

Giving Tuesday donors are Use these 3 tips to ensure your newly-acquired Giving Tuesday donors don’t slip away.

As a nonprofit fundraiser, you know the value of individual donations and grants, but another source of income to consider is a corporate sponsorship. Many… keep reading

If you feel like your nonprofit has been just “getting by,” it’s time to take a closer look at what’s holding you back. Once you identify your biggest roadblock, you can make a plan to overcome it.

Companies are no longer content to do well. Today, many businesses also make it their mission to do good. Corporate social responsibility (CSR) refers to… keep reading