Latest Posts by Will Schmidt

data driven decision making
Fundraising

6 Data-Driven Fundraising Strategies to Boost Donations

Examine your data to discover trends behind fundraising activity, the people supporting your mission, and which campaigns were successful. As a bonus, see how Classy helps with built-in reporting features.

behavior design
Design & Branding

The Psychology of User Behavior for Nonprofits

While your different goals stand apart, they’re also united by a common desired outcome—you want users to take action and support your organization. Find out how you can encourage this kind of user behavior.

software evaluation
CIO Corner

The 4 Phases of a Fundraising Software Evaluation

Kate Norton, an enterprise solution engineer at Classy, walks us through the four different phases of a fundraising software evaluation: planning, setting priorities, meeting with vendors, and holding a final evaluation.

Leadership, Management, & Culture

11 Ways to Ruin Your Conference Experience [GIFs]

Use this list of GIFs to make sure you get the most out of your conference experience and return to your organization informed, educated, and set up for success.

Marketing

3 Ways to Boost Donor Engagement With Email

With the right strategy, your email marketing efforts can boost donor engagement. The key is to send the right message in a way that appeals to your audience. Use these three examples to inspire your organization.

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