Latest Posts by Will Schmidt

text-to-give
Marketing

7 Text-to-Give Limitations You Need to Know

While traditional text-to-give has generated a lot of buzz, it might not be the best strategy for your nonprofit. Hear from our customer success managers about its drawbacks and how it could end up causing issues for your fundraising.

CIO Corner

Implement Classy Before Your CRM to Save Time and Money

Hear from one of Classy’s enterprise solutions engineers, Kate Norton, to find out why setting up your online fundraising software before your CRM implementation can help you avoid wasting time, draining resources, and losing money.

brand storytelling
Marketing

Brand Storytelling: Lessons From Southwest Airlines [VIDEO]

Whether you’re building a “feel good” narrative, a direct appeal, or a detailed how-to about your operational processes, this video can help both your nonprofit’s brand and storytelling, no matter how big or small your team.

national and chapter nonprofits
Business, Technology, & Operations

3 Ways National Nonprofits Can Empower Their Chapters to Succeed

The relationship between a national and chapter nonprofit can be challenging to navigate, but that doesn’t mean it has to be contentious. Learn strategies that can help foster healthy and mutually beneficial connections that boost your overall success.

elevator pitch for nonprofits
Business, Technology, & Operations

How to Nail Your Nonprofit’s Elevator Pitch

An elevator pitch requires that you convey your mission, show your impact, and encourage people to take action within a short timeframe. Learn what mistakes to avoid, see what a polished pitch sounds like, and start creating your pitch today.

data driven decision making
Fundraising

6 Data-Driven Fundraising Strategies to Boost Donations

Examine your data to discover trends behind fundraising activity, the people supporting your mission, and which campaigns were successful. As a bonus, see how Classy helps with built-in reporting features.

behavior design
Design & Branding

The Psychology of User Behavior for Nonprofits

While your different goals stand apart, they’re also united by a common desired outcome—you want users to take action and support your organization. Find out how you can encourage this kind of user behavior.

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