In 2017, online giving grew 12.1 percent, which subsequently boosted overall revenue from online fundraising by 23 percent—this represents a 15 percent increase over 2016. Further, nonprofits received an average of 28 percent more online gifts in 2017.
Every day, more and more nonprofits set up an online fundraising platform so they can get in on this action and take home a piece of the pie. However, despite the adoption of online fundraising, we find there are still some misconceptions around online fundraising best practices.
To clear the air and set proper expectations, we designed an online fundraising quiz to challenge assumptions about how you and your fundraising efforts fit into the social sector. After you answer each question, you’ll get a breakdown of information that supports the correct answer.
This quiz is a great way to test your intuition about online fundraising, but it’s only the first step. If you’d like to dig even deeper, download our report, The State of Modern Philanthropy, and level up your industry knowledge further.