What could a peer-to-peer campaign page look like? What elements do top peer-to-peer campaign microsites have? What compels a supporter to become a fundraiser?
These are just a few questions that Classy product managers and designers considered in order to build the new Peer-to-Peer campaign. Here are three campaigns that answer these questions.
What We Love About Barbells for Boobs
Barbells for Boobs’ new Peer-to-Peer landing page is indiscernible from their website. From button styles and colors to images of T-shirts in action, all of the landing page elements make sure that site visitors never leave the Barbells for Boobs experience.
The Takeaway: Brand consistency and recognition play a big part in an engaging fundraiser experience. When your landing page elements align seamlessly with your brand, you instantly gain supporters’ recognition and, therefore, trust.
What We Love About To Write Love On Her Arms (TWLOHA)
TWLOHA makes use of the “About the Campaign” section to offer a powerful message about the why of their movement. Here, they clearly state the problem, solution, and most importantly, the hope inspired by their work.
The Takeaway: Highlight the major parts of your story with a larger font or image, or you might even separate it into content blocks. Ensure readers can quickly decipher your most important points and easily recognize when you’re switching gears. As a bonus, consider adding a quote or testimonial from a constituent.
What We Love About Tim Tebow Foundation
This landing page details how a fundraiser can get involved, what to expect, and how the program has previously proven successful. They’ve also used images to bolster the “About the Campaign” section and introduce a unique layout to their story.
The Takeaway: Images add so much more emotional depth to your campaign page. While you don’t need to overload a page with photos (you don’t want it to be too busy), definitely play around with creative ways to incorporate it into your storytelling.
Peer-to-Peer, Designed for Growth
We know that peer-to-peer fundraising amplifies and diversifies a nonprofit’s fundraising efforts. To grow even further, the experience of fundraising for your organization should be memorable. That starts with the moment someone lands on your campaign page and is compelled to get involved.
With more ways to customize your campaign landing page, you have an opportunity to spark an engaging experience for supporters. Use these examples and takeaways as inspiration for you next peer-to-peer campaign. And, bookmark this post, as we’ll be adding new campaigns in the near future.
Want to keep exploring?
To see all these customization options, check out Classy’s new Peer-to-Peer campaign for yourself.Log In to Classy
Or, if you’re not yet a Classy nonprofit and would like a personalized demo of Classy’s Peer-to-Peer and more, get in touch with us.